Pure Encapsulations Choline (bitartrate) 100 Capsules
Pure Encapsulations Choline (bitartrate) 100 Capsules

Choline (bitartrate) 100 Capsules

$69.95 AUD

Key Benefits

  • Supports Cognitive Function & Memory
  • Supports Liver & Lipid Metabolism
  • Supports Cellular Structure & Integrity
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Support Cognitive Function and Liver Health

Pure Encapsulations Choline (Bitartrate) provides a bioavailable source of choline to support cognitive function, liver health, and overall cellular metabolism. Choline plays a vital role in neurotransmitter synthesis, fat metabolism, and maintaining the integrity of cell membranes, making it an essential nutrient for overall wellness.

Supports Cognitive Function & Memory

Supports Liver & Lipid Metabolism

Supports Cellular Structure & Integrity

Clean, Allergen-Free Formula

  • Cognitive Support: Promotes healthy brain function and neurotransmitter production, supporting memory and focus.
  • Liver Health: Supports lipid metabolism and helps maintain healthy liver function.
  • Cellular Integrity: Contributes to the maintenance of cell membrane structure and function.
  • Pure and Clean Formula: Made with vegetarian capsules and free from common allergens for maximum tolerability.

Active Ingredient (per capsule): 275 mg of choline per capsule.



Recommended for adults: Take one (1) capsule, 1–2 times daily, with meals, or as directed by a healthcare professional. Do not exceed the recommended dose.


Magnesium citrate (stabiliser); Vegetarian capsule (hydroxypropyl methylcellulose).


Free from gluten, dairy, soy, and common allergens.

  • Consult Healthcare Provider: If you are pregnant, nursing, have a medical condition, or are taking any medications, consult your healthcare provider before use.
  • Interactions: Choline supplementation may interact with certain medications. Consult a healthcare professional before use.
  • Side Effects: High doses of choline may cause mild gastrointestinal discomfort. If adverse reactions occur, discontinue use and consult a healthcare provider.
  • Keep Out of Reach of Children: This product is intended for adult use only.
  • Storage Conditions: Store in a cool, dry place away from direct sunlight.
  • Temperature: Maintain at room temperature (20°C to 25°C / 68°F to 77°F).
  • Packaging: Keep the bottle tightly closed after use to protect from moisture and contaminants.
  • Shelf Life: Refer to the expiration date on the bottle. Do not use past the indicated date.
CHOLINE BITARTRATE FAQSCommon questions about Choline Bitartrate
What is Choline Bitartrate designed to support?

Choline Bitartrate provides an essential nutrient involved in cognitive function, neurotransmitter production, methylation, cell membrane structure and healthy liver fat metabolism.

How much choline does each capsule provide?

Each capsule provides 275 mg of elemental choline as choline bitartrate.

What is choline bitartrate?

Choline bitartrate is a supplemental form in which choline is combined with tartaric acid. It provides a concentrated, water-soluble source of choline.

How does choline support cognitive function?

Choline is required to produce acetylcholine, a neurotransmitter involved in attention, learning and memory. It also contributes to phospholipids used in brain cell membranes.

How does choline support liver health?

Choline helps transport and metabolise fats in the liver, supporting normal hepatic fat metabolism and healthy liver function.

What role does choline play in methylation?

Choline can be converted into betaine, which supplies methyl groups used in numerous cellular processes, including gene regulation and homocysteine metabolism.

How should I take Choline Bitartrate?

Take one capsule once or twice daily with meals, or follow the directions of your healthcare professional.

How long does one bottle last?

A bottle contains 100 capsules. It provides a 100-day supply at one capsule daily or a 50-day supply at two capsules daily.

Is this product vegan and free from common allergens?

Yes. It is suitable for vegans and vegetarians and is formulated without gluten, dairy, soy, eggs, peanuts, tree nuts or sesame.

Is Choline Bitartrate suitable during pregnancy or for children?

The manufacturer lists it for ages four and over, but children should use it under professional guidance. Choline requirements increase during pregnancy, although the appropriate total intake should be discussed with a doctor, midwife or qualified healthcare professional.

Related Reading

Continue learning

Read our related guide: Choline: Essential for Brain, Pregnancy, and Liver Health